Educator as an assessor - 3333 Words

TABLE OF CONTENTS QUESTION 1: Definitions of assessment conceptS 2 a. Moderation 2 b. Recording 2 c. Continuous assessment 2 d. Criterion-referenced assessment 3 QUESTION 2: â€Å"THE NOBLE PROFESSION† – THE PURPOSE AND IMPORTANCE OF ASSESSMENT IN THE SOUTH AFRICAN CURRICULUM 3 QUESTION 3: COMPARISON OF FORMATIVE AND SUMMATIVE ASSESSMENT 4 QUESTION 4: ASSESSMENT ACTIVITY SCORING RUBRIC 7 QUESTION 5: DESCRIPTION AND IMPLEMENTATION OF ASSESSMENT PRINCIPLES 8 a. Validity 8 b. Fairness 8 c. Currency 8 QUESTION 6: DISCUSSION OF THE ROLE OF THE MODERATOR IN ASSESSMENT 9 a. The Role of the Moderator before Assessment is Conducted 9 b. The Role of the Moderator following Completion of Assessment Tasks 10 QUESTION 7: APPLICATION†¦show more content†¦Assessment can also diagnose any obstacles to learning, learning difficulties or learning hiatuses (Dreyer, 2014:17). Educators can utilise assessment to determine what learners bring into a learning cycle so as to develop instruction tailored to learner’s requirements and to build on existing knowledge and skills (Spiller, 2009:6 7). This diagnostic purpose can be further used to determine if learners require further instruction and to assess if learners are prepared for the next stage (Dreyer, 2014:7). Feedback Assessment provides feedback that learners can use to determine their progress, in relation to learning outcomes (Spiller, 2009:6). Feedback assists the educator in determining if teaching was effective and to determine how appropriate modifications and adaptations can be made to improve future instruction (Dreyer, 2014:7). Learning opportunities Assessments provide learners opportunities to develop mastery of their ideas, skills and competencies, whilst educators use assessment tasks as both teaching and learning tools (Spiller, 2009:6 7). Self-Evaluation Assessment enables educators to provide feedback to their learners, this in turn promotes self-evaluation by the learner, as they use the assessment feedback to scrutinise and make judgements about the quality of their work (Spiller, 2009:6 7). Motivation Assessments can provideShow MoreRelatedEDUCATOR AS AN ASSESSOR9054 Words   |  37 PagesIntroduction 2 I. Question 1 2 a. Assessment Task 1: the educator assessment 2 b. Assessment Task 2: peer assessment 7 c. Assessment Task 3: self assessment/reflection 9 II. Question 2 12 a. AssessmentRead MoreEdahod5 – Te Educator as Assessor (Assignment 02)2881 Words   |  12 PagesEDAHOD5 – The Educator as Assessor Assignment: 02 Question 1 Assessment Activity Word processing evaluation – Apply the word processing knowledge you have learnt and create a one page document with any type of information containing a document heading, paragraphs and a footer detailing page number and student name. The document also needs to contain a numerical multi level list and a table consisting of 3 columns and 4 rows. Assessment checklist * Heading * Paragraphs *Read MoreEdahod5 – Te Educator as Assessor (Assignment 02)2872 Words   |  12 PagesEDAHOD5 – The Educator as Assessor Assignment: 02 Question 1 Assessment Activity Word processing evaluation – Apply the word processing knowledge you have learnt and create a one page document with any type of information containing a document heading, paragraphs and a footer detailing page number and student name. The document also needs to contain a numerical multi level list and a table consisting of 3 columns and 4 rows. 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In addition, teachers can use this program to improve student ability to narrate the story which is important for accessing schema and comprehension. Training Required for Personnel: Read Naturally provides a variety of training options for educators who purchase the program. The program has a detailed teacher Teacher’s Guide. The sixty-eight page guide provides explicit direction in using the program. In addition, the company provides regional seminars, online coaching, self-study conferences

Burden Invasive Pneumococcal Disease Health And Social Care Essay Free Essays

Streptococcus pneumoniae claims 1 million child deceases every twelvemonth worldwide ( 1 ) . Approximately 90 % of deceases occur in developing states. For every 1 kid that dies of pneumonia in a developed state, more than 2000 kids dice of pneumonia in developing states ( 2 ) . We will write a custom essay sample on Burden Invasive Pneumococcal Disease Health And Social Care Essay or any similar topic only for you Order Now The SAARC states overall are in the zone with high incidence of pneumococcal disease ( 1 ) but no survey has attempted to happen out the same. The child mortality rates ( lt ; 5 ) are high in the part ; runing from 17/1000 for Srilanka to 149/1000 for Afghanistan. Pneumonia claims 11 % of U5 child deceases in India, Maldives, Bangladesh and Pakistan ; 23 % of U5 child deceases in Afghanistan and 19 % in Bhutan with lowest in Srilanka 6 % . ( 3 ) . Pneumonia is the taking cause of U5 decease in Pakistan ( 4 ) but merely 50 % receive antibiotic intervention ( 5 ) . The Million Death Study reported that pneumonia accounted for 27AÂ ·6 % deceases out of entire 12260 deceases in kids from 1-59 months ( 6 ) . S. pneumoniae is one of the major causes of fatal pneumonias in kids ( 7 ) . Besides pneumonia S.pn is besides known to do meningitis which is another fatal status for kids. Many more diseases are to the name of S.pn like ague otitis media, joint gushs and bacteraemia etc. Estimates of pneumococcal disease load are needed so as to use the resources for kid endurance. In Bangladesh, the theoretical account predicts a pneumococcal disease incidence of 3351 instances per 100,000 kids younger than 5 old ages. A population-based, active-surveillance, active-case sensing survey measured an invasive pneumococcal disease rate of 447 instances per 100,000 kids younger than 5 old ages ( 8 ) . Unfortunately the grounds for appraisal of pneumococcal disease in low/middle income states is less. The load of pneumococcal disease is highest in kids and the aged population in both more and less developed states. The intervention of pneumococcal infections is complicated by the world-wide outgrowth of opposition to penicillin and other antibiotics ( 9 ) . The pneumococcal conjugate vaccinums are helpful but the effectivity of these vaccinums is dependent upon the pneumococcal disease load and serotype coverage of the vaccinum. ( 10 ) Aim: The primary aims of this systematic reappraisal are To cognize the load of invasive pneumococcal disease. To find the demand for debut of pneumococcal conjugate vaccinum in the immunisation agenda. Methods: We performed a systematic hunt of the published literature and besides tried to get information about the unpublished literature from assorted research workers of the part. Beginnings of Datas: The hunts were current as of January 2013 and we identified articles with information on pneumococcal invasive disease among kids lt ; 5 old ages of age. We searched 3 Databases: Pubmed, Embase and The Cochrane library. The mention lists of the obtained articles were farther searched for surveies. Non English articles were non included. The hunt inside informations are given in the appendix I. Searching were done by 2 writers ( NJ, HK ) . HK helped in obtaining full text articles. Definitions Used: SAARC states: South Asian Association for Regional Co-Operation includes Afghanistan, Pakistan, India, Nepal, Bhutan, Bangladesh, Srilanka and Maldives. Burden of pneumococcal disease: We have defined load of pneumococcal disease as the figure of positive pneumococcal isolates from the suspected population. Pneumonia: Symptoms: cough or hard external respiration, and marks: external respiration gt ; 50 breaths per minute for infant aged two months to less than one twelvemonth, take a breathing gt ; 40 per minute for kid aged one to five old ages, and no thorax indrawing, stridor or danger marks. ( 11 ) Severe pneumonia: Symptoms: cough or hard eupneic plus any general danger mark or chest indrawing or stridor in a unagitated kid. General danger marks for kids aged two months to five old ages: unable to imbibe or suckle ; pukes everything ; paroxysms ; lethargy or unconscious ( 11 ) . Clinical diagnosing of meningitis is more straightforward than that of pneumonia. The definition of pneumonia is based on the incorporate direction of childhood infections ( IMCI ) attack, which includes other ague lower respiratory tract infections and deficiencies specificity. In add-on, aetiologic diagnosing of bacterial pathogens is easier in CSF than in blood. Meningitis: ( 11 ) Suspected: Any individual with sudden oncoming of febrility ( gt ; 38.5 AÂ °C rectal or gt ; 38.0 AÂ °C axillary ) and one of the undermentioned marks: cervix stiffness, altered consciousness or other meningeal mark. Probable: A suspected instance with cerebrospinal fluid ( CSF ) scrutiny demoing at least one of the followers: cloudy visual aspect ; leucocytosis ( gt ; 100 cells/mm3 ) ; leucocytosis ( 10-100 cells/ mm3 ) AND either an elevated protein ( gt ; 100 mg/dl ) or decreased glucose ( lt ; 40 mg/dl ) . Confirmed: A instance that is laboratory-confirmed by turning ( i.e. culturing ) or placing ( i.e. by Gram discoloration or antigen sensing methods ) a bacterial pathogen ( Hib, Diplococcus pneumoniae or meningococcus ) in the CSF or from the blood, in a kid with a clinical syndrome consistent with bacterial meningitis ( WHO, 2003 ) . Non Pneumonia Non Meningitis: All infections other than pneumonia and meningitis have been categorized under this header. Invasive Pneumococcal disease: When Diplococcus pneumoniae has been identified from one of the otherwise unfertile sites of the organic structure like blood, CSF, pleural fluid etc either by civilization or by LAT/PCR or other technique. The surveies where the defined instances have some other parametric quantities or if there were some other standards no effort was made to standardise them. Inclusion standards: Surveies ; prospective/retrospective ; with kids lt ; 5years of age as /or portion of the studied population. Surveies done in infirmary or community scene. Surveies with possible informations available on S.pneumoniae isolated from kids lt ; 5 old ages of age. Surveies with at least 12 months of surveillance were included in order to get the better of the seasonal nature of pneumococcal diseases. Surveies conducted in SAARC states. The inclusion was decided by 2 writers ( NJ, KK ) and choice appraisal was done by 2 writers ( NJ, KK ) . Discrepancies, if any, were resolved by treatment with 3rd writer ( MS ) and the finding of fact was considered concluding. If the exact information was non available we have contacted the writers and tried to decide the disagreements The surveies which have commented merely on pneumococcal serotypes A ; /or antibiotic opposition have been excluded from pooled analysis. We excluded instance studies, columns, vaccinum surveies, literature reappraisals and the surveies in which nasopharyngeal aspirates, pharynx swabs or oropharyngeal swabs were the lone samples to find the causative being. Data aggregation and direction: Three writers ( BE ; AK, SS ) abstracted informations individually from the included surveies in a predesigned tabular array that included survey design, puting, no. of suspected instances, no. civilization samples taken amp ; positive civilizations obtained, and no. positive civilizations for Diplococcus pneumoniae. The information from Hospital based surveies and population based surveies were abstracted individually. To decide the disagreements sing the abstracted informations treatment with the other referees were done and consensus was reached. Sing some losing informations the writers were contacted and if the disagreements were non resolved they were non taken up for pooled analysis. The community based surveies available merely give information about pneumococcal pneumonia instances in the community. Datas analysis: Data analysis was done utilizing CMA V2 by 4 writers ( NJ, MS, KK, and AA ) . The similar surveies were pooled together. Sub group analysis for finding the IPD load in India was done and besides sub-group analysis for finding IPD in kids lt ; 5 old ages was done. The community based surveies, infirmary based prospective and retrospective surveies have besides been analyzed individually. Consequences: Datas reviewed: We found 700 published articles through electronics and manual searching. After rubric and abstract testing 40 full text articles were retrieved and 21 surveies ( 8, 12-31 ) were included for the reappraisal and 19 were excluded ( 32-50 ) ( fig 1 ) Community based surveies were non available from Afghanistan, India, Nepal, Bhutan A ; Srilanka. Because the life conditions are about same and there is besides geographic similarity we have considered the surveies from Bangladesh and Pakistan as representative of the SAARC states. Similarly there were no infirmary based surveies from Afghanistan and Bhutan so we have taken the surveies from remainder of the states and generalized them for these states. We have included a sum of 21 surveies for this systematic reappraisal A ; mentioned in tabular array I. The inclusion was decided by 3 writers ( MS, NJ, KK ) and quality marking was done by 3 writers ( MS, NJ, KK ) . The surveies with mark of 6 or more were considered to be good quality grounds. Hospital Based Prospective Surveies: SAARC states: We identified 15 infirmary based prospective surveies ( 12-19, 22, 24-27, 29, 31 ) from assorted SAARC states and analyzed them for finding the invasive pneumococcal disease load in kids populating in these states and besides did a subgroup analysis for kids less than 5 old ages of age. These surveies show that 3.5 % ( 95 % CI 1.9-6.4 ) of kids admitted to infirmaries with diagnosing of invasive diseases like terrible pneumonia or meningitis or sepsis are due to S. pn ( fig 3 ) . Eight surveies ( 13, 15, 16, 18, 24-27 ) show that 1.5 % ( 95 % CI 0.6-3.4 ) of kids admitted as terrible pneumonia have S. pn as the causative being ( Fig 5 ) . Ten surveies ( 12, 14, 16, 17, 19, 22, 24, 26, 27, 29 ) of the included surveies show that 7.6 % ( 95 % CI 4.1-13.7 ) of kids with likely or confirmed meningitis have S.pn as a causative being ( fig 7 ) . S.pn is one of the major bacteriums doing 20 % ( 95 % CI 12.9-29.9 ) of invasive bacterial diseases ( fig 4 ) . 11 % ( 95 % CI 6.5-17.9 ) of terrible bacterial pneumonia are caused by S.pn ( fig 6 ) . S.pn has been an aetiologic agent in 33.1 % ( 95 % CI 23.1-44.8 ) instances of bacterial meningitis ( fig 8 ) . Children less than 5 old ages of age: Out of the 15 surveies merely 11 surveies ( 13, 15, 17, 18, 22, 24-27, 29, 31 ) have clear information on invasive pneumococcal disease in kids less 5 old ages of age. The surveies show that S.pn causes 2.7 % ( 95 % CI 1.1-6.2 ) hospitalizations due to all invasive disease ; in kids lt ; 5 old ages of age ( fig 9 ) . Merely 7 surveies ( 13, 15, 18, 24-27 ) had clear information on pneumococcal pneumonia in kids lt ; 5 old ages of age and showed that 1.5 % ( 95 % CI 0.5-4.3 ) of terrible pneumonias are due to S.pn ( fig 11 ) . Similarly 6 surveies ( 17, 22, 24, 26, 29 ) showed that S.pn is the being responsible for 7.1 % ( 95 % CI 2.6-17.5 ) meningitis instances in the age group ( fig 13 ) . S.pn remains the major bacterial cause of all invasive diseases in kids U5 old ages of age doing 19.2 % ( 95 % CI 11.5-30.3 ) of invasive bacterial diseases ( fig 10 ) . 10.8 % ( 95 % CI 6.4-17.6 ) terrible bacterial pneumonias are due to S.pn ( fig 12 ) and 35.1 % ( 95 % CI 22.1-50.8 ) of pyogenic meningitis is due to S.pn. ( fig 14 ) . Bharat: We found 9 surveies from India ( 12-19, 22 ) which showed that S.pn causes 7.9 % ( 95 % CI 3.8-15.7 ) of invasive diseases in kids ( fig 15 ) . S.pn has been an aetiologic agent in 3.9 % ( 95 % CI 1.2-11.7 ) kids with terrible pneumonia ( fig 17 ) and is besides a major bacterial cause of pneumonia in kids doing 14 % ( 95 % CI 5.8-30.1 ) of bacterial pneumonias ( fig 18 ) . S.pn has been a causative agent in 10.4 % ( 95 % CI 5.8-18.1 ) of kids with meningitis ( fig 19 ) and once more a major bacterial cause of pyogenic meningitis ( fig 20 ) . The hospital prevalence of S.pn in Indian kids is more than that of all other SAARC states. Children less than 5 old ages of age: Five surveies ( 13, 15, 17, 18, 22 ) gave clear information on pneumococcal diseases in kids under 5 twelvemonth of age in India. The image does non alter in this age group of Indian kids where S.pn is prevailing in 8.2 % ( 95 % CI 4.1-16.6 ) of all hospitalized kids with suspected invasive bacterial disease ( fig 21 ) and S.pn becomes a major bacterial cause of invasive bacterial diseases with 21.2 % ( 95 % CI 9.4-41.0 ) of all invasive bacterial diseases are due to S.pn ( fig22 ) . 5.4 % ( 95 % CI 2-14.1 ) of terrible pneumonias in infirmary wards are due to S. pn ( fig 23 ) A ; 16.5 % ( 95 % CI 12.8-16.2 ) meningitis in kids less than 5 old ages describing to infirmaries are due to pneumococcus. In 13.6 % ( 95 % CI 5.5-29.8 ) of all bacterial pneumonia ( fig 24 ) A ; 39.3 % ( 95 % CI 27.5-52.6 ) of pyogenic meningitis ( fig 26 ) S.pn has been isolated and is a major cause of these diseases in India. Hospital Based Retrospective Surveies: Two infirmary based retrospective surveies ( 21, 28 ) from India were included in this reappraisal. The pooling of these surveies together showed that 15.5 % ( 95 % CI 0.5-88 ) of invasive pneumococcal disease instances amongst the entire admitted patients with invasive bacterial diseases ( Fig 27 ) . The assurance intervals for this group are broad because one survey ( 21 ) which is merely on bacterial meningitis and has a little sample size with comparatively more proportion of pneumococcal isolates. Population Based Surveies: Four surveies ( 8, 20, 23, 30 ) from the SAARC states were included in the reappraisal. These surveies are from Pakistan and Bangladesh. These surveies merely discuss the kids under 5 old ages of age. These surveies show that approximately 13.4 % ( 95 % CI 6.7-25 ) of all invasive bacterial diseases in community are due to S. pn ( fig 29 ) Inference of all the analysis: The consequence from the population based surveies ( 13.4 % ) is comparable to that from the infirmary based prospective surveies ( 19 % ) and besides to those obtained from retrospective surveies ( 15.5 % ) . The pneumococcal disease prevalence in SAARC states varies between 13 % – 19 % of all invasive bacterial diseases. Discussion: Our findings show that S. pn is prevailing in 19 % of all hospitalizations in kids of SAARC states and is hence one of the major cause of concern every bit far as child wellness is concerned. Pooling the Indian surveies we found that pneumococcal diseases are 25 % of all invasive bacterial diseases in kids of India. These figures might be an underestimation of the current state of affairs as the surveies discuss merely hospitalized instances, the milder signifiers may travel unreported. S.pn is a major bacterial cause for terrible pneumonia and besides for pyogenic meningitis in kids of this part. The community based surveies besides show that in 13 % of bacterial instances were due to S.pn but once more these surveies besides discussed the terrible diseases merely and did non describe the milder signifiers. The consequences of our reappraisal are comparable to other reappraisals ( 1 ) which showed high prevalence of pneumococcal diseases in India. The consequences of community based surveies show that __ % of all bacterial invasive diseases in community are due to pneumococcus which is comparable to the consequence from the infirmary based prospective surveies. An unpublished information from one site of a multicentric test ( ISPOT survey ) from India showed that approx 38 % of kids with terrible pneumonia ( Radiologically confirmed ) had S. pn isolated from the nasopharyngeal aspirates or pharynx swabs. The survey besides showed that unwritten Amoxil administered at place was effectual in handling terrible pneumonia. The No Shots survey from Pakistan ( 51 ) concluded that place intervention with high dose unwritten Amoxil in instances of terrible pneumonia is tantamount to WHO recommendations of hospitalizations and i/v antibiotics. Similarly in another survey from Pakistan showed that local wellness workers were able to handle terrible pneumonia instances at place with high dosage Amoxil ( 52 ) . Survey from Bangladesh ( 53 ) reports the rhinal passenger car rate of 47 % and besides reports the early colonisation in rural population. The survey besides reports that 69 % of invasive strains were immune to cotrimoxazole. The ANSORP survey reported 41 % non-susceptible strains to penincillin in Srilanka and approximately 4 % in India ( 54 ) . The IBIS survey ( 16 ) reported 60 % opposition to chloramphenicol, Principen, trimethoprim-sulfamethoxazole, or Erythrocin ; with 32 % isolates resistant to more than 3 antimicrobic drugs. Kunango et Al ( 55 ) reported that out of 150 clinical isolates from invasive pneumococcal infections, merely 11 ( 7.3 % ) isolates were comparatively immune to penicillin, although 64 were immune to one or more antibiotics particularly cotrimoxazole, Achromycin and Chloromycetin. In the ISCAP test ( 56 ) the opposition form of S. pneumoniae to assorted antibiotics was: cotrimoxazole 66.3 % , chloramphenicol 9.0 % , oxacillin 15.9 % and erythromycin 2.8 % .So the antibiotic opposition becomes another menace. In India, the most common serogroups colonising the nasopharynx of kids are 6, 14, 19, and 15 ( 38, 57 ) . IBIS survey ( 16 ) studies serotype 1,6 and 19 to be the most common serotypes isolated from either blood or CSF samples of the kids with invasive disease. Rijal et Al ( 49 ) found that serotypes 1,5 A ; 4 were most normally isolated from the patients of IPD and besides reported that 52 % of isolates were immune to cotrimoxazole. Decision: The systematic reappraisal concludes that S. pneumoniae is a major bacterial cause of invasive bacterial diseases in kids of SAARC states. The outgrowth of immune strains of Diplococcus pneumoniae are indicating towards the demand for revisiting the intervention recommendations and besides do a call for explicating preventative steps to decrease the prevalence of invasive pneumococcal diseases. The usage of antibiotic which is less immune and easy to administrate should be considered. Pneumococcal conjugate vaccinum, after cognizing the prevalent serotypes and there coverage, should be considered by the policy shapers. Conflict of Interests: None stated Role of the Funding Agency: The reappraisal was supported and funded by ICMR, New Delhi. The support bureau did non interfere with the reappraisal procedure or the consequences. Recognitions: We would wish to thank Dr. Samir K Saha ( ICDDR, Bangladesh ) , Dr. Z.A. Bhutta A ; Dr S.Q. Nizami ( AKU, Karachi, Pakistan ) for supplying us with their publications on pneumonia ; we would besides wish to thank Dr. Kay Dickerson of John Hopkins University U.S. for assisting us with the statistical methods. How to cite Burden Invasive Pneumococcal Disease Health And Social Care Essay, Essay examples

The Impact of Space Debris on the Environment

Question: Discuss the impact of space debris on the environment? Answer: Introduction The collection of de-functioning man-made objects in space such as spent rocket stages, old satellites, and fragments from disintegration, collision parts and erosion are known as space debris or space junk. There are many sources of space debris. They can be dead spacecraft, lost equipment, boosters as well as weapons. During the past fifty years, nations in the world concerning space-fare have been trashing near the space of the earth without caring about the future effects on the global environment. Every year many satellites and rockets are being launched into the orbit of the earth. As a result, multiple objects have become Resident Space Objects or RSOs (BaiocchiWelser, 2010). This leads to space junk or space debris. Space debris impacts on the outside environment and internal environment of the earth as well. Scanning through the concept of global warming which is a very crucial part of the impact of space junk. The rise in average temperature of the surface of the earth due to the effect of the greenhouse gasses like the emission of carbon dioxide which is emitted from the burning of fossil fuels or deforestation is called Global warming. Global warming traps heat which is prevented from being escaping from the Earth. The effects rise due to global warming is known as greenhouse effects. The gasses which are being emitted due to global warming is called greenhouse gasses. The most significant greenhouse gas is water vapor, carbon dioxide, methane, nitrous oxide and ozone (Loomis, 2015). The slight increase in atmospheric levels of carbon dioxide (CO2) causes a considerable increase in temperature. Space Debris The space debris is a kind of junk or wastes that have been left by the human in space. In other words, the wastages materials which are no longer serves a useful purpose have been left by astronauts in the space called as space debris. The space debris can be formed by many resources such as discarded equipment, defunct satellites and rocket stages. The satellites can be damaged due to the high speed of the space debris which is running in the orbits of the earth. Also, many times satellites were destroyed due to the collision with the space debris. The space debris is very dangerous for the future space missions. Moreover, there is a huge risk factor is working behind the collisions which lead to the potential damages of rockets and it is increasing continuously. Moreover, this space debris also affects the atmosphere of earth. In other words, it is one of the main reason for global warming(Anderton, 2011). The Types of Space Debris The worlds first artificial satellite was launched in 1957 by the Soviet Union. Many effective reasons were involved behind the satellite launch such as new technological, military, political and scientific developments. During the process of the launch, many space debris was created in space. In that time, many countries including America were starting to send their space shuttles as well as satellites in space without any consideration about the impairment of the environment through the debris of space which has been created by launches of space shuttles as well as space satellites (Stjerna, 2013). To increase the space race, many Governments, as well as cell phone companies, DTH companies, and GPS, receives companies have launched thousands of satellites in space. Also, those satellites increase the majority of the space debris. Therefore, form the year 1957 till today there have been many satellites and space shuttles have been sending into the orbits of the earth and they have m ade a huge amount of space debris in space. Talking about the space ship junk, most of the astronauts left the parts of their rockets and space crafts which are no longer to use in the orbit of the earth because it is very expensive to retrieve those used parts of space ships. As a result, those large space debris were continuously revolving in the earths orbit until they fall back down or collide with other space junk(Stjerna, 2013). On the other hand, when the space shuttles were launched, there more than one rocket boosters were needed for the extra power force which helps to reach high enough to space and those rocket boosters were fired up in one by one stage(Draper Watson, 2006). In other words, those rocket booster does not have any role to play except boosting the main space shuttles. At the time of final stage, the last rocket booster was fired off very late, and other space crafts were getting trapped in the earths orbit. Moreover, those rocket boosters collided with other satellites and create many small pieces of space debris which are very harmful to the environment of earth. There are two types of space debris were discussed in above section which influences the danger for the future mission due to the collision of space debris. Talking about the impact of those space on the space environment is very effective and harmful. Many types of research proved that the space junks which were formed due to the collision of two or more martial space objectives are moving around the orbit of the earth until they were fall back (Stabroth et al., 2008). Apart from that, many space centers left flying fuel tanks in space for the emergency purpose. Whatever, those fuel containers also flow up due to collision with space debris and create massive space junk through the explosion. Moreover, due to the explosion, many raw materials were burned up and create inorganic space wastage which increases the temperature of earths orbit. Minimize the Effects of Space Debris After the accomplishment of the mission, most of the spacecraft left a huge amount of junk in the orbits which is one of the significant reason of space debits. NASA and other space centers should pay more attention to the equipment related junk which was converted into space debris. On the other hand, space shuttles and space satellites should be manufactured according to the space environment(Williamson, 2006). If the space environment is continuously damaged, then the future mission of space journey will be completely hazard. Apart from that, the astronauts should implement the following protection strategies to decrease the space debris. The protection strategy In order prohibit the current space debris population most of the designers of space vehicles implement many protective techniques in their production process. There is a different kind of space debris moving in the orbit of the earth; some space junk might be radioactive. So, the space shuttles and as well as space satellites should be protected by a strong shield. Also, the shield includes some several layers of various natural parts. Polymers like polyvinyl chloride are one of the significant layers of the shield(Bueren, BohemenVisscher, 2011). Collision avoidance in space When two or more space debris crashed into each other, then a collision happens. To decrease the level of the collision, many governments decided that the parts of the satellites should be made according to the catchable shape of ground-based space surveillance systems. NASA and other space centers should be more careful about the current position of their satellites and shuttles(Hu, 2012). The waste materials of the rocket booster are one of the main reasons for collision. After the fired off the booster, the layers of the rocket was separated in the orbits of the earth. On the other hand, the astronauts need to focus on the used materials of themselves should be preserved safely. Talking about the fuel containers that should be handled by experienced astronauts because the explosion of fuel tanks is the significant cause of the collision(Rae, n.d.). Impacts of Space Debris Environment on the Space System Operation The four factors determine that how space debris environment affect the operation of a space system. They are: Time in orbit Orbital altitude Projected area Orbital inclination From the above four factors, time in orbit, orbital altitude and projected area are the dominant factors(Bohannon, 2015). During shuttle mission, satellites also collide which results in large space debris. Apart from large debris, small debris has also caused damaged to operational space systems(Haugen, Musser Lovelace, 2010). The damage can be divided into two parts. The first category of damage is caused to subsystems or surface and the second category is the effect on operations. When other explorers come to space to explore and invent innovative ideas, concepts and planets, they face serious problems with millions of space debris floating in space during their journey(Kortenkamp, 2008). Here are some examples of damage that impact the surface of operational system: The shuttle windows get damaged. The severing of SEDS-2 or Small Expendable Deployer System-2 tether. Other exposed shuttle surface get damaged. HST high gain antenna also gets damaged. During the wide field imaging, the astronomers observe an increase in some trails per plate. These trails are caused by space debris. The space debris trailing entirely negate photometric observation when debris crosses narrow photometric field(Watson, 2015). Impacts of Global Warming and its Measurements As stated by scientists about the model of the climate, that, during the 21st century there will be an increase in temperature of 1.1 degree Celsius to 2.9 degree Celsius. This temperature is the lowest emission scenario and 2.4 degree Celsius to 6.4 degree Celsius is the highest(Dickey Zakaib, 2011). The scientist predicts that a rise in temperature of more than 2.5 degree Celsius could result in great losses in GDP or Gross Domestic Product. The increase in temperature also affects hundreds of millions of people via the increased coastal flooding, increase in health impacts as well as the reduction of water supplies. On the other hand, glaciers have shrunk, lakes are breaking up earlier, plants and animal ranges have shifted, and trees are flowering sooner. According to Intergovernmental Panel on Climate Change or IPCC, the extent of changes in climate impacts on particular regions(Budzianowski, 2011). They will vary over time as well as with the ability of various environmental an d societal systems for mitigation or adaption for a change. Different fuels which can cause global warming is used by spacecraft. However, all the above effects are caused by the spacecraft and its components used. Effective measures to reduce global warming caused due to space debris Here are some ideas for solutions from space("Erratum", 2015). These solutions are however tough and imaginary to accomplish, but the implementation will be different from the ideas. 1. A big asteroid should be dragged with a mass larger than 500000 tons to hide a part of the sunlight. 2. The upper parts of the clouds should be whitened to increase the reflectivity by 3 percent. It will also reflect a larger amount of sunlight(Zastrow, 2014). 3. A big mirror should be launched with a surface are of a 1600000-kilometer square, or many smaller ones circling round the earth. They will reflect 1 percent of sunlight. To normalize the temperature of the earth, this would be enough(Simon, 2010). Now, some realistically possible ideas should be followed for solutions from space. They are as follows: 1. During the space exploration, astronauts should take less amount of principal products with them to minimize the production of waste(Sparrow, 2012). They should make reusable products instead of disposable products. The spacecraft should have a reusable unit where used products are reproduced again for further use. 2. On the walls of the spacecraft and rocket, insulation should be added to minimize the production of heat. While sleeping time, astronauts should switch off the engines to reduce heat production. As a result, global warming will not rise(Allin, 2011). Conclusion During any space mission, when space shuttle leaves Earth and enters the space, it leaves behind the parts in space which is not required for their whole journey. These parts help a space shuttle to leave the earth against the gravitational force. These parts cause space debris. This space debris falls in the category of large space debris. It is a type of pollution caused by humans. Apart from soil, water and air, space is also polluted. It is the responsibility of the science and humans to keep a neat and clean space. References Baiocchi, D., Welser, W. (2010). Confronting space debris. Santa Monica, CA: RAND. Bohannon, J. (2015). Video: Watch 60 years of space junk accumulate in 1 minute. Science. https://dx.doi.org/10.1126/science.aae0154 Budzianowski, W. (2011). Time delay of global warming. International Journal Of Global Warming, 3(3), 289. https://dx.doi.org/10.1504/ijgw.2011.043424 Dickey Zakaib, G. (2011). Telescope will track space junk. Nature. https://dx.doi.org/10.1038/news.2011.254 Haugen, D., Musser, S., Lovelace, K. (2010). Global warming. Detroit: Greenhaven Press. Loomis, I. (2015). Private firms spy a market in spotting space junk. Nature. https://dx.doi.org/10.1038/nature.2015.18425 Simon, S. (2010). Global warming. New York: Collins. Sparrow, G. (2012). Space exploration. Mankato, Minn.: Smart Applie Media. Watson, T. (2015). Incoming space junk a scientific opportunity. Nature, 526(7575), 621-622. https://dx.doi.org/10.1038/nature.2015.18642 Zastrow, M. (2014). NASA decides to bag an asteroid / bring home asteroid chunk. Nature. https://dx.doi.org/10.1038/nature.2014.16597 Allin, C. (2011). Atmosphere and air pollution. Ipswich, Mass.: Salem Press. Anderton, J. (2011). Debris. Oxford, UK: Angry Robot. Bueren, E., Bohemen, H., Visscher, H. (2011). Sustainable Urban Environments. Dordrecht: Springer Verlag. Draper, S., Watson, J. (2006). The space mission adventure. New York: Aladdin. Erratum. (2015). Artificial Satellites, 0(0). https://dx.doi.org/10.1515/arsa-2015-0011 Hu, W. (2012). Advances in electric and electronics. Berlin: Springer. Kortenkamp, S. (2008). Space junk. Mankato, Minn.: Capstone Press. Rae, B. Collision. Stabroth, S., Homeister, M., Oswald, M., Wiedemann, C., Klinkrad, H., Vrsmann, P. (2008). The influence of solid rocket motor retro-burns on the space debris environment. Advances In Space Research, 41(7), 1054-1062. https://dx.doi.org/10.1016/j.asr.2006.12.024 Stjerna, M. (2013). Mission Space. Cork: BookBaby. Williamson, M. (2006). Space junk makes an impact. IEE Review, 52(1), 40-44. https://dx.doi.org/10.1049/ir:20060105

The Body Essay Example For Students

The Body Essay The BodyIn Castel Rock Maine, There were four boys Vern Tesio, Gordie LaChance, Chris , and Teddy Duchamp. They have a tree house in a abandon parking lot where they play cardsand hang out. Vern comes and tells the gang that when he was under his portch lookingfor his penneys that he had burried when he was eight he over heard his brothertalking to his friend charlie hogan about the child that was missing but theysaid that they did it and they said where the body was. We will write a custom essay on The Body specifically for you for only $16.38 $13.9/page Order now Gordies brrother died in car crash. Gordies parents never paid any attention to Gordie. There was a story that started in the book,and I didnt get it. Itwas a nudity scene, like a story but just started in the middle of the book. So they each told there moms and dads that they were camping out inthe field when they where realy going to find the dead child. Chris brought a gun that he stole off of his dads bureau. He let Gordiesee it and he told Gordie that it wasnt loaded. So Gordie pulled the trigger. And KA-BLAM. The gun was loaded and he shot the trashcans behind the diner. The waitress came out but she thought it was fircrackers. They started out on there mission walking along the train tracks. Teddy Duchamp played chicken with the train pretending he was aparatrooper, but Chris pushed him out off the way in the nick of time. Theyget into a fight but settle it. They go into the town dump to get a drink of water. It is restricktedto go in there when the dump isnt open. They fliped to see who goes to thestore to get the food. when they fliped they got a goocher which vern says isbad luck, so they flip again ang Gordie looses. Gordie goes to the store to get the food and he gets in a fight with theclerk about being gipped on the money because when Gordie add it up it came outto be less then what the clerk said. When Gordie came back to the dump he couldnt find the guys and henoticed that the owner of the junkyard was here because his car was here. So hetried to make a run to the opposite side of the junk yard. But the man noticedhim a sicked his dog Chopper after him. He made it to the other side to findhis friends standing there telling him to come on. The owner of the junk yard was really mad at th kids for trespasing. But the kids just kept calling the owner names. The owner got realy mad and called Teddys dad a looney. Teddy gotreally mad and said that his dad stormed the beachs of Normady. They had to cross this train bridge the only problem was that theydidnt know when the next train was due. They started to cross the bridge whenthey noticed a train was comming so they started running. Vern and Gordie werein the back when chris and Teddy were up front. Chris and Teddy made it easelybut Vern and Gordie made it by the skin of the teeth. Gordie told a story when they camped out. It was about this pie eatingcontest. This looser in the school was called Lardass. Everyone hated him sohe wanted revenge. He ate a egg and some alchole to make him throw-up beforethe contest. He ate 6 pies and then through-up on the person who was thereturning campion. Then everyone started trowing-up. .u4c2a3fd56c66749c5e11c5a60ad37894 , .u4c2a3fd56c66749c5e11c5a60ad37894 .postImageUrl , .u4c2a3fd56c66749c5e11c5a60ad37894 .centered-text-area { min-height: 80px; position: relative; } .u4c2a3fd56c66749c5e11c5a60ad37894 , .u4c2a3fd56c66749c5e11c5a60ad37894:hover , .u4c2a3fd56c66749c5e11c5a60ad37894:visited , .u4c2a3fd56c66749c5e11c5a60ad37894:active { border:0!important; } .u4c2a3fd56c66749c5e11c5a60ad37894 .clearfix:after { content: ""; display: table; clear: both; } .u4c2a3fd56c66749c5e11c5a60ad37894 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4c2a3fd56c66749c5e11c5a60ad37894:active , .u4c2a3fd56c66749c5e11c5a60ad37894:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4c2a3fd56c66749c5e11c5a60ad37894 .centered-text-area { width: 100%; position: relative ; } .u4c2a3fd56c66749c5e11c5a60ad37894 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4c2a3fd56c66749c5e11c5a60ad37894 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4c2a3fd56c66749c5e11c5a60ad37894 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4c2a3fd56c66749c5e11c5a60ad37894:hover .ctaButton { background-color: #34495E!important; } .u4c2a3fd56c66749c5e11c5a60ad37894 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4c2a3fd56c66749c5e11c5a60ad37894 .u4c2a3fd56c66749c5e11c5a60ad37894-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4c2a3fd56c66749c5e11c5a60ad37894:after { content: ""; display: block; clear: both; } READ: Leadership Attributes in Public Health EssayThey took a short cut through a field to make better time. In there short cut they had to pass a swampy area. when they crossedthe water they noticed leaches all over their bodies. Gordie passed out when hefound a leach in his underwear. When they arrived at the dead childs body along came Verns brother billywith his gang wanting to take away the body and get credit it for finding it butGordie shot the gun into the air and made everyone leave so no one could takecredit for finding the body. The figured the best way to help the police was by a anonymous call totell them where the body was. Vern was killed in a house fire in a appartment building in 1966. Teddywent in a car crash. Chris was stabbed in a chicken store. And Gordie is awriter with a family.

Barbie Doll essays

Barbie Doll essays For ages women everywhere had struggled to become the perfect woman. This struggle isnt the kind to help bring out the best in everyone; it creates problems, dissatisfactions, hate and other negativity. Everyone wants to be under Gods good graces, to be perfect, but everyone is wrong in not realizing that to be perfect can never be attained. The author, being one of the few who notices, depicts this by discussing a tragic attempt to be perfect. At birth, everyone is innocent and ready to be mold. What becomes of the child fixedly depends on the environment she or he is in. One major impression on the child is constructed by stereotypes. They are passed around among fathers, sons, mothers daughters, so on and so fourth. Stereotypes could actually be in disguise, dressing as a family tradition, passing as a joke taken seriously, there is no end to what they could become. Why is it that girls are always given little pots and pans on Christmas and boys are always given cars and trucks? The answer lies in the past; all we know today is that it has been a tradition that has been practiced from as long as anyone could remember. The toys that the child received are to be considered as a training stage. It helps them to get used to what they are going to be dealing with the rest of their lives. But as time move forward, changes are bound to happen. When the Womens Suffrage occurred and more opportunities are opened to women, toys had to change as well. The Barbie Doll, which came out already, made sure to keep up with the time. When the Barbie Doll just came out, she immediately captured the hearts of her loyal fans. How could someone adore a plastic figurine? Maybe it was of her stunning beauty or her intelligent mind. Her idolization went on an unstoppable uprise while every girls self esteem went plunging down. When more jobs and schooling became available to girls, Barbie onl ...

Saturated Definition - Chemistry Glossary

Saturated Definition - Chemistry Glossary The terms saturated and saturation may have different meanings in chemistry, depending on the context in which they are used. Here are the three most common definitions: Saturated Definition #1 This chemistry definition refers to a saturated compound. A saturated substance is one in which the atoms are linked by single bonds. A fully saturated compound contains no double or triple bonds. Alternatively, if a molecule contains double or triple bonds, it is considered to be unsaturated. Example: ethane (C2H6) is a saturated hydrocarbon that has no double or triple bonds, while ethylene has a CC double bond and ethyne has a carbon-carbon triple bond. An organometallic complex is said to be unsaturated if it has fewer than 18 valence electrons and is therefore exposed to oxidative coordinate or addition of another ligand. Saturated Definition #2 This definition refers to a saturated solution. In this context, saturated refers to a point of maximum concentration, in which no more solute may be dissolved in a solvent. Saturation, in this context, depends on temperature and pressure. Usually, raising the temperature allows a solution to dissolve more solute. Example: When you grow crystals from an aqueous (water) solution, you dissolve as much solute into the water as you can, to the point where no more will dissolve. This produces a saturated solution. Saturated Definition #3 Although not a technical chemistry definition, saturated may mean thoroughly soaked with as much water or other solvent as possible. Example: If a protocol asks you to completely saturate a filter paper with solution, this means to thoroughly wet it. If an atmosphere is at its highest humidity level for a given temperature, it is saturated with water vapor.

Frame by Frame - Music and Soundscapes Essay Example | Topics and Well Written Essays - 500 words

Frame by Frame - Music and Soundscapes - Essay Example There are a variety of transitions implemented in this scene. The beginning of the scene implements traditional continuity editing shots that narrate Nash’s encounter with the military officials. Within this continuity editing there are juxtapositions between the military officials and Nash’s sudden face. This continuity editing gives way to dissolves of Nash’s face, as well as dissolves of the specific numbers he is examining. Rather than functioning within regular continuity, these dissolves demonstrate the passage of time as Nash examines and ponders the flashing numbers. These transitions, as well as the traditional and non-traditional editing techniques, have a variety of effects on scene and viewer. Perhaps most prominently this approach creates a dream-like atmosphere. Rather than conveying the scenes in a direct narrative way, this dream-like explication allows the viewer to viscerally experience Nash’s creative process and the way he is able to so lve these equations. It’s noted that there are three different types of sound in film. Diegetic sound is sound that both the audience and the characters can hear (Stanley, 2011). This is contrasted with non-diegetic sound that occurs outside of the character’s comprehension, but is available to the audience (Stanley, 2011). Finally there is ambient or natural sound; while this is also recognized as non-diegetic it constitutes a more specific articulation of this sound notion ("Types of," 2011). In the ‘Barrels’ scene from Jaws one recognizes the implementation of non-diegetic sound as the film’s soundtrack immediately overlays the narrative events. Additionally, natural and ambient sound occurs with the sound of the ocean and the events on the ship. Finally, there is diegetic sound implemented through discussions on the radio. In the ‘Opposites Do Not Attract’ scene from When Harry Met Sally one recognizes the implementation of natural and ambient sound in the car

Jurisdiction Essay Example | Topics and Well Written Essays - 2750 words

Jurisdiction - Essay Example There are various types of jurisdiction; among the types of jurisdictions are: in personam and subject matter. A court must have both in personam and subject matter jurisdictions, in order to preside over a case. Subject matter jurisdiction refers to the authority over the matter in dispute. It concerns what types of disputes may be heard by which courts. The in personam jurisdiction is referred to as the authority over a person (Garvin, 2002). All trial courts have either limited jurisdictions or general jurisdictions; limited jurisdictions are limited to certain types of cases, for instance, bankruptcy court, tax court and housing court. General jurisdiction courts have the power to hear various cases. In addition to that, all courts have either exclusive or concurrent jurisdictio9n in any specific category of cases. An exclusive jurisdiction is a type of jurisdiction whereby only one court has the power to hear a case. On the other hand, concurrent jurisdiction is the kind of jurisdiction where more than one courts have the power to hear the case (Barbara, 2001). Other types of jurisdictions include original and appellate jurisdictions. All courts either have original or appellate jurisdiction. ... Appellate jurisdiction is where a court reviews the legal rulings of lower courts. Federal courts and state have restricted jurisdictions over many sectors of law and concurrent jurisdictions over areas of mutual interest. In other words, the federal courts have jurisdictions over cases concerning the federal government, laws, and constitution. Similarly, they have jurisdictions over civil cases that involve state law issues between different states having great damages (Garvin, 2002). The jurisdiction to preside a case is determined by the nature and the type of the case. For example a warehouse employee who worked for a company, injured his leg at work and pursued a worker compensation claim. Moreover, his employer's investigator trespassed upon the employee's property in the same company while trying to video the employee digging a trench in his backyard. If the employee filed a suit against the investigator and the company for invasion of privacy, he will do so in a court that has subject matter jurisdiction over wrongful trespass committed within the state, and in personam jurisdiction over employee, employer and investigator (Barbara, 2001). The federal courts, under the principle of pendant jurisdiction, may decide cases that involve both substantial federal issues and state law issues, when the facts and the parties are the same. References Barbara, A. (2001). Procedural justice and jurisdictions. New York: Springer. Garvin, A. (2002). The Justice Broker. Lawyers and Ordinary Ligation. New York: State University of New York Press. Q3 Identify what rights an offender has and how those rights are legally determined. Offenders' rights cover all phases of a

Peculiar Institution Essay Example for Free

Peculiar Institution Essay On September 23, 1861 Mrs. E. A. Spaulding of Central Village Windham County wrote Abraham Lincoln about the Peculiar Institution or Slavery. She believed that until it â€Å"is abolished, civilization is impeded, humanity languishes and our boasted land of freedom is a practical lie. † Two prominent persons of the era, John C. Calhoun and James Henry Hammond, thought the contrary. Calhoun and Hammond were strong defenders of Slavery. In his Mudsill Speech of 1858, Hammond justified the use of slaves through the Mudsill theory. He said that in order for the upper class to be able to push the country forward, there had to be a lower class to support it. The lower class was needed to do the dirty job and the easy tasks. They were the ones with less intelligence and talent but had the energy, subservience and loyalty demanded by the job, referring to the Africans. In the North, the laborers were not paid enough. They had to work long hours and some ended up as beggars. There were many beggars in the North, but there were none in the South. The slaves in the South enjoyed lifetime employment and because they were well paid, they did not have to beg, did not go hungry, were never out of jobs and neither did they have to work more than what they can do in a day. The slaves in the South were Blacks. They were from a different and inferior race. In working for slave owners in the South, their life had greatly improved. They had simple desires, little ambitions and they wanted no more than those. Both owners and slaves had no conflicts to disturb the peace of their days. In the case of the North, their slaves were their own race. Hammond believed that such a situation can be humiliating for the slaves, though they are the majority. As this majority had voting rights, they were actually more powerful. With such power they can create the most trouble for their employers. In his Disquisition on Government, Calhoun disagreed with the Founding Father’s idea of the rights of individuals. He believed that it was not true that people were born free and equal. The condition of life of the Blacks, being the inferior, had been improved by Slavery. They had become civilized, and their moral, physical and intellectual circumstances had changed for the better. Historically, there was never a society where part of it did not depend on the efforts of the other. The living and working conditions of the South were much better than those in the North. The Southern slave owners took care of his slaves and their families and were not subjected to the constant and unsettling labor problems in the North. Calhoun’s strongest argument against the Abolitionists was that protection of domestic institutions was granted exclusively to the states. Since Slavery was a peculiar institution to the South, attempts by other states to abolish it was defiance of the Constitution. Pro Slavery advocates cited Biblical references to argue that slavery was allowed by the Lord and intended for it to continue. Exodus 21:5-6, the slave says â€Å"I love my wife, my master and my children, I will not go free. † †¦. nd that â€Å"he (slave) shall serve him (master) for life. In Ephesians 6:5, God instructs â€Å"Servants, obey your masters of this world with fear and respect, with simplicity of heart, as if obeying Christ. † In Genesis 9:26, Noah prayed to the Lord, â€Å"Blessed be Yahweh, God of Shem, let Canaan be his slave. † Titus 2:9 says â€Å"Teach slaves to be subject to their masters †¦Ã¢â‚¬  Colossians 3:22 instructs â€Å"Servants obey your masters in everything not only while they are present, to gain favor with them, but because you fear the Lord. In all these, the advocates believe that slavery did not go against the spiritual teachings. There were also economic considerations in the use of slaves to work in Southern plantations. They were the most cost-efficient, available laborers. Their owners realized big returns of investments that they were able to give their slaves decent and comfortable lives, by way of homes, clothing, medical care and assurance of a stable future. The slave and their owners had a paternalistic relationship where the latter took care of the slaves like family.

Humanistic Perspective on Personality Essays -- Psychology Carl Rogers

The humanistic perspective on personality deals exclusively with human behavior. Humanistic psychologists believe that human nature includes a natural drive towards personal growth, that humans have the freedom to choose what they do regardless of environmental factors, and humans are mostly conscious beings and are not controlled by unconscious needs and conflicts. They also believe that a person's subjective view of the world is more important than objective reality. Two of the humanistic theorists that have made an impact of humanism are Carl Rogers and Abraham Maslow.   Ã‚  Ã‚  Ã‚  Ã‚  When thinking about my personality in regard to different personality theories, I felt that I could most relate to the humanistic theory. Carl Rogers described self-concept as a collection of beliefs about one's own nature, unique qualities and typical behavior. My self-concept is that I'm an easy-going, nice guy. If something happens that upsets me, I am pretty laid back about it and deal with it gradually. I like the fact that I'm easy going, and I don't want to suddenly start showing a temper or overreacting about things that I know I can get past calmly. Rogers also stressed the fact that our self-concept may not always be accurate. I like to think that I'm an intelligent human, but when others see my transcript, for example, they may think otherwise. But, on the other hand, when I am in a situation that I know a lot about, like hunting, another might think I am very intelligent. Others' view...

An Analysis of Marquez’ The Plane of the Sleeping Beauty

The short story by Gabriel Garcia Marquez which is entitled The Plane of the Sleeping Beauty written in June 1982 may be interpreted as a depiction of our colonial history and its legacy to the world. While reading his work I find myself searching for the true individualities of the main characters. This is also what I consider to be the problematic of the story. It hopes to unveil a reality of human existence that is often rooted in our historical structures- where countries have crossed cultural boundaries and homogenized economies making some of them quite unhappy. The author presents such scenario combined with his emotions toward it through symbolisms in the guise of the character and events. Indeed the setting, characters and context of the story harmoniously created the characters’ dilemma- the discomfort of their lost identities in a continuously globalizing world with flashbacks on the impacts of colonialism and wars.I would like to focus on three aspects of the liter ary text in explaining the problematic; the setting, characters and context. The story is narrated by the author who is also one of the main characters. He is subtly confirmed Japanese though unnamed, in the latter part when he said: â€Å"Who is going to believe it,† I told myself, with my own passion exacerbated by the champagne: â€Å"Me, an elderly Japanese by now.† The other main character is a lady who is not also introduced by the author but instead referred to as the Sleeping Beauty. This is proved by the title itself and the plot which seemed to have concentrated on her or filled with her quintessence. At the beginning of the story is already a romantic description of this mysterious character:She was beautiful elastic with tender bread-colored skin and green almond eyes. Black hair long and smooth fell to her back, and she exuded an aura of antiquity that in it of itself could be Indonesian and not from the Andes. She was dressed with taste-lynx jacket, natur al silk blouse adorned with tenuous flowers, crude linen pants, and lined shoes the color of bugambillas.Also in another section of the story the author narrates:She had on her neck a chain so fine that it was all but invisible above her golden skin, perfect ears with no earring holes, rose fingernails in good health, and a smooth ring on her left hand.While both characters have no names, they suggest however nationalities that are nonetheless experiencing confusion. Nation is defined as â€Å"a group of people who share a common cultural inheritance† (Heywood 106 ). The cultural inheritance becomes the source of common identity for all the members of the group and may come in the form of language, history, poetry, music, race or ethnicity, etc. The confusion arises in the mixtures of influences that are manifested in the characters’ languages and experiences. For instance, the lady appears Indonesian to the Japanese, but may be perceived Latin American in the narratio n:She then put on her lynx jacket, walked nearly on top of me with a conventional apology in a pure Castilian straight out of the Americas, and walked off without saying goodbye†¦The lady has used other languages as well in the story like French and English.The man on the other hand exposing his knowledge of Japanese and Western forms of literature has interestingly revealed fascination over Chinese mythological beliefs- all of which present a fusion of cultures;I thought, reciting into the crest of foam from my champagne the skillful sonnet of Gerardo Diego†¦last spring I read a beautiful novel by Yasunari Kawabata concerning the ancient bourgeois of Kyoto that paid enormous sums to spend the night speculating the most stunning women of the city†¦and in;â€Å"Dammit,† I said to myself, with great scorn. â€Å"Why was I not born a Taurus?!†.The setting has more to explain actually-previously the airport then the plane. The airport signifies to me the abi lity of countries to transcend borders. In particular, the Charles de Gaulle de Paris airport as a chosen background where all succeeding events are to be witnessed somehow represents a historical moment when freedom is aspired by most regions. Especially that France is known for its love for liberty and freedom. The entire commotion as imagined by the author is a semblance of World War II whose outcomes and length were initially perceived uncertain and infinite, respectively. For instance;†¦Only then did she mention that the airport was about to close and all flights have been delayed†¦Ã¢â‚¬ As long as God desires† she said with a grin. â€Å"It was announced on the radio this morning it will be the biggest snowstorm of the year†. She was wrong. It was the biggest of the century [such is also the case during the Worl War].and in;Outside I found an unpleasant spectacle. All kinds of people were overrunning the waiting rooms, camped in the stifling corridors a nd even the stairs, and spread out on the floor with their animals, children and luggage. Since communication with the city was interrupted, the palace of transparent plastic felt like an immense capsule launched in the storm [something like missiles and ammunition]†¦ By lunchtime the collective conscience resembled a shipwreck. The lines stretched endlessly in front of the seven restaurants [the seven continents of the world]†¦ in less than three hours they had to close them down because there was nothing to eat or drink [such is the devastation on the part most especially of the colonized regions] †¦But the scenario in the so-called first class waiting rooms is different- which to me reflects the experience of those countries now known to be in the First World category. If the Sleeping Beauty was a place, it must be those places in the world which are rich in natural resources and potentials for development, yet both admired and captured by imperialists. Truly, the author was anticipating for her to belong to them, first-class nations (yet the woman isn’t to be found there) in the space described in the story as follows:In the first-class waiting room however, spring was tangible that there were live roses in the vases and canned music felt as sublime and sedative as its composers intended. Suddenly it occurred to me that this was an adequate refuge for the woman†¦But the majority of the crowd was down-to-earth men [probably symbolizing men who have succumbed to the colonizers losing their dignities] reading newspapers in English [the dominant language of the world] while their women were thinking of other men, [symbolizing patriots and true nationalists] contemplating the icy factories and the vast seed plots of Roissy devastated by lions [representing the effects of colonial past, that of economic dependence and abused laborers and farmers]†¦The man, the Japanese symbolizing the same country which chose to extend territory i nstead of being colonized by the Westerners in its Greater East Asia Co-Prosperity Sphere theme (the attempt for Japan to colonize its Asian neighbors) has indeed taken the path less traversed:â€Å"Pick a number,† she told me, â€Å"Three, four or seven†.â€Å"Four†.â€Å"You are the first one to not choose seven†.But this later has been contradicted when the man realized inside the plane when he encountered the Dutch woman’s eyeglasses, â€Å"But I retraced my steps, picked them up, and put them on her lap, suddenly thrilled that I had not chosen seat number four earlier.† What this suggests is that Japan although guided by its dreams of Asian development through Asians themselves (as shown in its fascination in the woman representing the developing countries be it South-East and East Asian, Latin American, South African, or Middle East) and its hatred in previous intruders manifested in his irritation against the fat Dutch woman (the Neth erlands also once colonized Indonesia) has failed to avoid the course of the French, German, Dutch, British and other previous colonial powers .Besides, it is quite amusing to realize that the main character could also speak and understand the now considered global language- a sign of acceptance and engagement in the globalized system. Is it the author Gabriel Garcia Marquez who is feeling the disappointment in the main character against what it represents? This may be true. What is certain however is the melancholy of the woman who as described in the narration below has resorted to a deep slumber in order to veil its passivity and discontent of the results of history:She did everything in a methodical and parsimonious manner, as if there was nothing anticipated for her since birth. Lastly, she lowered the curtain in the window, declined her seat as far back as it would go, covered herself with a blanket†¦and slept without a moment’s breath†¦for the eternal eight h ours and twelve minutes of the flight to New York.Yes, the plane is going to New York. The man, the woman, and the rest of the passengers are bound to the United States. Could this represent the fate of most countries- following the American ideals? While most of them seem to have forgotten the past, most have tried to belong to the present global order although with less analysis and a lot of difficulties to the extent of losing true identities, like the Sleeping Beauty.The author was successful in his presentation of a hopeless romantic tone with underlying themes that are both historical and political. The audience may be more interested to know that Gabriel Garcia Marquez was identified as a supporter of Latin American revolutionary movements and whose literature introduced the so-called, â€Å"magical realism†. The challenge here is really for the readers to be able to challenge the paradigm presented in the story, which beforehand must be decoded. A lot of the symbolism in the story has yet to be discovered. My interpretation here offers a new form of conflict that could only be resolved by historical, political and economic understanding and awakening.†¦because the only thing I desired in the last hour of the flight was to see her awake, even if she was infuriated, so that I could reclaim my freedom, and possibly my youth†¦Works CitedHeywood, Andrew. Politics. New York: Palgrave, 2002.Marquez, Gabriel Garcia. â€Å"The Plane of the Sleeping Beauty†. June 1982.

Is Technology Making Us Stupider

Nicholas Carr starts his essay with the observation that his win book reading and long article writing habits have suffered immensely due to lack of concentration which can be attributed to the time being spent on the internet. He goes on to say that the human beings are developing a new reading habit which he doesn't think is best suited given that there is much less concentration and even lesser contemplation. While commenting on how the future researcher will not do a lot of reading, Carr paints a sad picture of the new generation of readers.While accepting that his work has o backing from neurology and other brain related science, Carr presents a theory that unlike the ability to speak, which he says comes naturally, the ability to read has to be taught. Here in he says the internet is doing no good to that particular ability. Carr makes a reference to the great German philosopher Nietzsche and his use of the typewriter. He quips about how the typewriter had made the philosopher' s work even more abrupt. Carr then reaches the central topic of his essay – the effect of internet on the cognitive ability of man.He says that man had a series of intellectual tasks in his daily routine all of which have now been taken over by the internet He further adds that the style of the internet has been adopted by other media as well, further denting man's cognitive ability. Another key aspect of the internet that Carr says has dumber down the human brain is the conversion of an abstract concept to a concrete knowledge. This he says was previously done by the human being as an intellectual exercise but has now been taken over by the computers.Carr ends his essay on the note that in the past some great hinders such as Socrates and Sacrificing have expressed similar concerns about new ideas such as the written language and printed working. On this note, he leaves the question open to the reader (Carr). Steven Johnson bases his book on denying the argument that pop cult ure has affected human intelligence negatively. He first refers to the sleeper curve to make a point that even the society that existed before us had not discovered how cream pies could be a nutritious diet.However here he denies that just the fact about sleeper curve, which itself he draws from the movie Sleeper, can exhaustively prove his argument. He then goes on to suggest that the video games of today, contrary to popular perceptions Of spreading addiction through violent and vulgar content, are instead addictive because of their structural superiority. He says the games give the mind a lot to think and organize – a task previously not natural to the human cognitive process. He further speaks about television and says that the TV has taken the understanding of the emotional quotient to a higher level.He gives the example of reality shows and says that these shows have got a realistic understanding of the complex human engagements and relationships. While speaking about t he evolution of films, Johnson says that stories are no more being spoon-fed to the audience. Symbolic references made to help the audience understand moments like flash-back have reduced and it is now assumed that the audience will understand what is going on. This he says has helped the people explore and express their cognitive self – much more than in the past (Johnson). Studies have found that the human brain's evolution ceased over a thousand years ago (Connors).The technological advances that have been made in recent history have only served to compensate in the declining intellect of the human mind. While people who live between 2000 to 6000 years ago had to depend greatly on their mental strength to solve problems, the current availability of technology and inventions eliminates this need greatly. However, â€Å"the decline in intellect itself is not associated with the advent of technology but to deterioration in human genes† (Connors). Neither of the two the orists – Carr and Johnson have made scientific claims in their arguments.These arguments however are presented in a logical format with each claim being justified by significant arguments. Critics have remained vastly dismissive of both the arguments, calling the latter – an absolution for couch potatoes and the former a little too mournful too early. It is therefore clear that a real understanding of the effect of internet on the human mind can only be justified through neurological correlations and studies. However, human intellect has witnesses a decline for several thousands of years and hence it cannot be solely attributed to technology.

IEP Goals for Progress Monitoring

IEP Goals for Progress Monitoring IEP Goals are the cornerstone of the IEP, and the IEP is the foundation of a childs special education program. The 2008 reauthorization of the IDEA has a strong emphasis on data collection-the part of IEP reporting also known as Progress Monitoring. Since IEP goals no longer need to be split into measurable objectives, the goal itself should: Clearly describe the condition under which the data is collectedDescribe what behavior you want the child to learn/increase/master.Be measurableDefine what level of performance is expected of the child for success.Delineate the frequency of data collection Regular data collection will be part of your weekly routine. Writing goals that clearly define what it is that the child will learn/do and how you will measure it will be essential. Describe the Condition Under Which the Data Is Collected Where do you want the behavior/skill to be exhibited? In most cases, that will be in the classroom. It can also be face to face with staff. Some skills need to be measured in more naturalistic settings, such as when in the community, or when at the grocery store especially if the purpose is for the skill to be generalized to the community, and community-based instruction is part of the program. Describe What Behavior You Want the Child to Learn The kinds of goals you write for a child will depend on the level and kind of the childs disability. Children with serious behavior problems, children on the Autistic Spectrum, or children with severe cognitive difficulty will need goals to address some of the social or life skills that should appear as needs on the childs evaluation report ER. Be Measurable. Be sure you define the behavior or academic skill in a way that is measurable.Example of a poorly written definition: John will improve his reading skills.Example of a well-written definition: When reading a 100-word passage at Fountas Pinnell Level H, John will increase his reading accuracy to 90%. Define What Level of Performance is Expected of the Child   If your goal is measurable, defining the level of performance should be easy and go hand in hand. If you are measuring reading accuracy, your level of performance will be the percentage of words read correctly. If you are measuring a replacement behavior, you need to define the frequency of the replacement behavior for success. Example: When transitioning between the classroom and lunch or specials, Mark will stand quietly in line 80% of weekly transitions, 3 of 4 consecutive weekly trials. Delineate the Frequency of Data Collection It is important to collect data for each goal on a regular, minimally weekly basis. Be sure that you dont over-commit. Thats why I dont write 3 of 4 weekly trials. I write 3 of 4 consecutive trials because some weeks you may not be able to collect data - if the flu goes through the class, or you have a field trip that takes a lot of time in preparation, away from instructional time. Examples Math SkillWhen given a worksheet with 10 addition problems with sums from 5 to 20, Jonathan will correctly answer 80 percent or 8 of 10 in three out of four consecutive trials (probes.)Literacy SkillWhen given a 100 plus word passage at reading level H (Fountas and Pinnell) Luanne will read with 92% accuracy in 3 of 4 consecutive trials.Life SkillsWhen given a mop, a bucket, and a ten-step task analysis, Robert will mop the hall floor independently (see Prompting) 3 out of 4 consecutive trials.

An Evolution Of The Atomic Theory

An Evolution Of The Atomic Theory The atomic theory has advanced since the discovery of radioactivity in 1898. And so much of modern technology is based on these advancements. They couldn’t have happened without the discovery of electrons (e-), protons (p+), and neutrons (n0) through experiments done by four key scientists. Atomic theory starts to develop in 1897 when J. J. Thomson discovered the e- through his cathode ray experiment. In this experiment (figure one) he had a partially evacuated tube (a) with a cathode (b) and an anode (c) attached at each end. The cathode and anode were hooked up to a power source with the cathode being negative and the anode being positive. An electrical shock was sent through the cathode and it emitted negative cathode rays that traveled in a straight line (d). But when a positive magnet (e) was placed next to the rays, the rays deflected toward the positive magnet (f), proving they are negative because opposites attract. Another important discovery in atomic theory is protons. In 1910 at the University of Chicago a scientist named Rutherford was puzzled over the structure of the nuclear atom. J.J. Thomson had suggested a â€Å"plum pudding model† (Figure 2) of the nuclear atom where the atom is a ball of positive charge with e- stuck in it, but Rutherford wanted to put this theory to the test, so he conducted the gold foil experiment (Figure 3). There was a round florescent screen set up with a radioactive source at the entrance. From the radioactive source Rutherford fired ÃŽ ±- partials at thin gold foil. He expected them to all go through with minor deflections but this wasn’t the case. (Figure 4) He observed some particles moving off course from the straight line he assumed them travel, and some particles being bounced back altogether. From this observation came the conclusion that when a particle comes extremely close to where all the positive charge is located, it will move off co urse and when it hits this core it will deflect back. Rutherford called the core he found the nucleus which also makes up most of the mass of an atom and consists of protons. He found (figure 5) that the nucleus is surrounded by positive charge and has e- particles stuck in it. In 1911 Millikan was back on the job of electrons. Thomson had proven what the mass/charge of a e- was, he wanted to determine what the actual charge on each particle was. To do this he created the oil droplet experiment (Figure 6). Oil drops were sprayed into a chamber will a very tiny hole at the bottom. When an oil drop passed through the hole it was observed through a microscope and zapped with an x-ray that removed all air particles from it. The positive charge given through the plate above the particles was manipulated and monitored so the scientist could see how much positive charge it took to balance the negative charge underneath and the positive charge above and make the oil suspend in mid-air. From this they could determine the negative charge on an electron. Another thing that stumped Rutherford was why the atomic mass was larger than the combined mass of protons and electrons in a substance. He proposed that it was because of a neutral particle, but never did any experiments to prove this. In 1932 Chadwick took on the challenge and designed an experiment (Figure 7) where he fired ÃŽ ±- partials at a beryllium target. This then emitted particles that were allowed to fall onto paraffin wax, then releasing more particles, protons. From energy calculations he saw that the particles released from beryllium, as a result of the arrival of ÃŽ ±- partials on it, are uncharged and have essentially the same mass as protons, he called them neutrons. Without these important advances in atomic theory, it would be still assumed that the atom is the smallest particle of matter. Technology would be stuck in 1803 with John Dalton’s theory, and until a scientist came along with an experiment as brilliant as these, there would not be modern technology or a understanding of science as current as the one today.

Week 8 Discussion Assignment Example | Topics and Well Written Essays - 750 words

Week 8 Discussion - Assignment Example However, jury nullification is not the solution of this problem as it weakens the legal system (Heffernan, 2012). If anything, jury nullification aggravates the problem by creating a distinction between people in the society on the basis of caste, color, or race, and thus fueling negative emotions of people belonging to one community against the people of the community whose crimes are nullified by the jury. I will not support the practice of jury nullification in any case regardless of the context or conditions. All human beings are equal and must be treated accordingly in the eyes of law. The law should be blind to the caste, color, race, or creed of the criminals and deal with every criminal in the same way. â€Å"The promotion of jury nullification rests on the assumption that 12 randomly chosen individuals are entitled to override the democratically expressed will of the citizenry† (Chicago Tribune, 2014). The fact that the black community is particularly disadvantaged in the society when it comes to accusations and arrests is a problem that is more deep-rooted than it appears at the surface. Apparently, it is the police that discriminates against the black community. In reality, the whole system of our society has been shaped up in such a way that people belonging to a certain community resort to crime and violence to get their rights. For example, the media frequently shows more blacks committing crimes in dramas and movies than the whites or other communities. So rather than going for such measures as jury nullification, it is more rational to bring a radical change in the society by removing the discriminating elements against the targeted communities at all levels. An arrest that is made without a conviction can have long-lasting disastrous effects on the life of the accused, thus jeopardizing their personal as well as social life. In 2011, the police in Brooklyn arrested a 26 years old single mother and forced her to show them the hidden marijuana

Explain the different reasons why an individual might be tempted to Essay

Explain the different reasons why an individual might be tempted to join a roscas - Essay Example The idea behind making everyone contribute is to make sure that the amount of money in the pool remains constant. Once every member has contributed a certain sum of money, then the pot which is generated out of this contribution is given to one of the members of the community as his savings for a definite period. Average membership among adults ranges between 50 and 95 percent in the Republic of Congo, Cameroon, Gambia, and villages of Liberia, Ivory Coast, Togo, and Nigeria. Although roscas do exist in areas where they are formal financial institutions, there is no denying that they still are the most important form of savings and credit institutions in the rural areas. It is a cycle which repeats itself after every round of distribution of money. So when one member gets the pot, he then has to wait for all the other members to get their share of the pot before his turn comes. This allows for stability and continuity for the community and has a uniform system of savings for the poor people. It is the most common form of informal financial institution in the world. ... â€Å"Rosca members are mostly poor individuals who have little access to formal savings and credit markets because of high transaction costs and incomplete markets. In the literature, roscas are usually regarded as a means for poor people to save money to make an indivisible expense.†(Anderson) Let us now go further into the essay and understand why people are taking up to roscas as a primary means to save money. There are three reasons which shall be looked at the paper, which are as follows: 1. Lack of Self Control 2. Lack of Alternate Commitment Saving Strategies 3. Women’s Role in the Family The first reason talks about the lack of self-control within the community for the rural people. The second reason talks about the lack of other alternatives in such villages which are either too expensive or out of reach for people to have their own savings, and therefore the people indulge in an informal means of savings within their established community. The third reason lo oks at the role of the woman in the family and explains that since they are running the house it is important for them to have a means to save, as their husbands have been notorious with their expenditure and therefore it is required that women save up to generate income in the family. (Roscas as a source of housing finance for the urban poor) Lack of Self Control: â€Å"in the absence of alternative commitment savings strategies, sophisticated people experiencing self-control problems turn to roscas since they would inde?nitely renegotiate with themselves if attempting to save money on their own† Gugerty (2007) One of the most primary reasons regarding the involvement of roscas for the people in the village community is the lack

Major Events during World War II Essay Example | Topics and Well Written Essays - 1250 words

Major Events during World War II - Essay Example Rising to power by Adolf Hitler in the year 1933 reestablished the German army and prepared it well to participate in a war of invasion. Events took place during the World War II. Prior to the real war, growing of tension took about three years, which include the union of Germany and Austria, incursion of Czechoslovakia and Spanish Civil war. The result was the invasion of Poland by German army; war on Germany was declared just two days after the German attack on Poland by Britain and France. United States played a role in supplying Britain with war weapons but they did not take part in it (Alleman). Tripartite Pact Tripartite Pact was created and signed between Germany, Italy and Japan in 1940 with an aim of fostering peace among themselves and the entire world. The threes governments believed that in fostering peace, they would maintain a systematic way of doing things, promote partnership and prosperity among its people. In addition, it is the mandate of the three countries to col laborate with other countries in the globe. These countries in agreement, both recognize and respect the leadership of each country so that they could create new order of things in Europe and Middle Asia (Robinson). They also confirmed that their agreement had no impact on the political status that existed then between the constricting authorities and soviet Russia. The three countries agreed that the validity of the pact was to take effect immediately it was signed and was to last for ten years from the day of signing. Renewal of the pact would depend on negotiations between any of the countries and high constricting authorities. The Lend-Lease Act Lend-Lease Act was a United States Federal Government plan during World War II which was passed on March 11 1941. President Roosevelt authorized the act. United States provided this service with the aim of defending its country from external attacks as well as for economic benefits. This act provided United States with the ability to sup ply war materials and other resources to associated nations while it acted on neutral grounds (Kellogg p.330). The act was based on cash and carry grounds as a result of mutual understanding as a result of weak economic power of England which was unable to purchase and provide transport means for the materials which came to an end in 1945. Attack of Pearl Harbor Japanese forces attacked Pearl Harbor on the 7th day of December 1941which was the base of about 50000 American military; highest concentration of United States army was. Japanese carriers and ships that escorted the carriers positioned themselves some miles away from the target area and instigated its first group of fighters, bombers, and war planes. Their main aim was to destroy the U.S fleets; the battle ships, carriers and the aircraft (Gropman p.11). Many U.S soldiers were killed, the Pacific fleet of the U.S was damaged although temporarily, which was a success to the Japanese. It was out of this that United States of America affirmed war on Japan (Robinson). Battle of the Coral Sea In May 1942, battle of the Coral Sea was experienced. It was battled in the waters and was the first among the six pacific wars, which was between conflicting aircraft transporter military. The battle was as a result of the Japanese

The Coca Cola Company Marketing Essay

The Coca Cola Company Marketing Essay 1.1 An overview of the company: The Coca-Cola Company (TCCC) is the worlds largest manufacturer, licensor and distributor of non alcoholic beverages with over 500 brands worldwide. TCCC is a global behemoth and its presence spans over 200 countries with its head office based in Atlanta, USA. (thecoca-colacompany.com) The product portfolio covers over 3000 different beverages ranging from its flagship brand Coca-Cola, water, fruit juices, sport drinks to coffee including all types of non-alcoholic beverages (thecoca-colacompany.com). TCCC owns four out of the five biggest soft drink brands in the world namely Coca-cola, Diet coke, Sprite and Fanta.(Data Monitor,2009)According to the brand ranking by Interbrand, the company‘s brand value was worth USD $ 68,734 million in 2009. 1.2 TCCC in UK: Coca Cola entered UK in 1900 with its flagship brand, Coca-cola in late august when Charles Candler (owner of Coca-Cola then) brought a jug of syrup with him on a visit to London. TCCC has since then evolved into an international heavyweight backed by national partners. The companys presence in UK is represented by a management strategy that it calls the ‘Coca Cola System which is a combination of two separate companies-Coca-Cola Great Britain (CCGB) and the Coca-Cola Enterprises Ltd (CCE). They serve different roles in the production-sales process of Coca-Cola and the other brands that fall under it. CCGB is a wholly owned subsidiary of TCCC responsible for marketing and development whereas CCE, an independent public company manufactures and distributes its products. CCEs product portfolio in 2007 included 20 brands and 100 products such as Coca-cola, Diet coke, Minute Maid, Powerade and so on. (Coca-cola.co.uk) 1.3 Diet Coke Diet Coke was introduced in USA for the very first time in 1982. Following its success, the brand then came to UK a year later. It was positioned as a lighter, sugar-free variant of Coca-Cola with a new advertising theme â€Å"just for the taste of it†. (dietcoke.com) Diet coke is now a international product available in over 173 countries and has a large loyal customer base who love the product. The success story continues till today. Diet Coke has various extensions in its product offerings such as Caffeine-free Diet Coke, Diet coke Lemon, Diet Coke Cherry etc. Diet coke celebrated its 25th anniversary in 2007 with the product accounting for a 40% share of the global diet sparkling beverage segment. (dietcoke.com) 2.0 Perception: 2.1 Semiotics in Advertising: When a consumer looks at an advert, he/she derives a certain meaning from it. To this purpose, marketers use a set of symbols or maybe even one that develops into a meaningful statement that the consumer relates to the product. And to achieve this meaning, the symbols have to precise, direct and should evoke a mental response to the imagery within. To understand how effectively symbols can be used is vital in marketing. For this, marketers turn to a field of study called semiotics which focuses on the co-relation between signs and symbols and their role in shaping a meaningful understanding by an observer. From a semiotic perspective, every marketing message has three components; An object; the product A symbol; the image/ statement that serves as an extension to the product. The interpretant; the message or the meaning derived from the advert. This relationship is described as the semiotic triangle. In relation to marketing activities, the advertising strategy incorporates semiotic symbolism by creating a relationship between the product and the desired attribute of the product. This strategy is usually long term as the message is constant and repetition helps to reinforce the meaning to the consumers. 2.2. Diet Coke Campaign-â€Å"Hello you†. Diet coke has changed its marketing focus to appeal to its female audience (FT, 2009). To this effect, the marketing team at CCE has been adapting its advertising approach and overall appeal to suit its target market appropriately. The latest campaign rolled out for Diet Coke is a multi-million push titled â€Å"hello you† featuring award winning Welsh singer Duffy, as a independent, confident woman who takes control of her life. As part of the campaign, outdoor publicity in the form of posters with the tagline Im no superwoman has also been advertised extensively (Image 2). The campaign on the whole â€Å"aims to represent confident young women taking a stand against the pressure of modern life†. (The Guardian 2009) The ads feature Duffy, 24 year old Welsh singing sensation who became a household name after clinching three Grammy awards including ‘Best British Female Solo Artist this year. The main advertisement is a 60-second TV advert. Duffy is seen taking a break during a live concert where the crowd asks her for an encore. But she gets onto to a bike cycles around for a bit whilst breaking into a cover of the hit song by Sammy Davis Juniors â€Å"I Gotta Be Me†. And yes, she takes a sip of diet coke before returning back to the stage to perform. This campaign marks a significant shift in Diet cokes marketing which in recent years saw the revival of the classic ‘Hunk advert in 2007. According to a company press release on the campaign, Catherin Sleight, Coca-Cola GBs marketing director, stated that the campaign aimed to show strong independent women taking control and saying no the pressures of modern day life.(coca-cola.co.uk) 2.3 Semiotic symbolism in the â€Å"hello you† TV advert: The semiotic symbolism is quite direct and tries to appeal to the ‘independent women that Diet coke wants to focus its marketing on. The campaign as a whole gives light to liberating women from pressures of modern- day life as explained by the marketing director for Coca-Cola GB ; Catherin Sleight. (18) The symbolism behind this advert can be represented with the semiotic triangle as given; Object/product Sign/Meaning: Message: 2.3.1. The Object/Product- Diet coke The product in itself is a global icon as it is one of the most recognizable brands in the world. It has been rated as the number one drink in the diet non-alcoholic beverage sector with a market share 0f 40% globally. The brand visibility is high globally being available in 173 countries as of 2007.The can and logo thus combines to produce brand recognition by any consumer viewing this advert. 2.3.2 Sign The message speaks for itself and is not rather complicated. There are two elements in the ‘sign leading to the creation of a meaning that the target consumer can relate to. The first element is the celebrity who endorses the product. Duffy has become a household name in Britain as well as internationally having won quite a few awards including three prestigious ‘Brit awards and a Grammy award (iamduffy.com). Cathryn Sleight, marketing director of Coca-Cola GB has reflected on the endorsement by saying that â€Å"Duffy as a young woman, who is in charge of her own destiny, perfectly embodies the independent attitude were championing† (coca-cola.co.uk). This could resonate well with their target market as she signifies independence and opportunism that women enjoy in todays world. The second element is the audio track used in the advert and its lyrics. It is a cover sung by Duffy of the old classic hit I gotta be me made famous by Sammy Davis Junior. It has a simple but moving depth to it that reflects well on a listener. It strongly reflects the new diet Coke campaign which celebrates womens right to express their individuality and take control. 2.3.3 The message: The advertisement gives out a strong message that tells the target consumer that Diet coke can you set free if you are an independent, ambitious young woman like Duffy. The advert along with the lyrics and the celebrity completes this meaning forming a symbolic message to the target female segment. 2.4 Evaluation: This television advert has a nice feminine touch to its portrayal and along with the lyrics drive the meaning home for consumers. Duffys voice is quite endearing and catchy adding to the recall value of this advert. Diet coke has used the study of semiotics to represent a deep meaning that most women can relate to. The product has successfully moved away from the ‘naughty girl staring at hunk to a more personal independent woman image. Diet cokes advertisement can further help the brand to establish a personal relationship with its consumers. 3. Reference Groups 3.1 Reference Groups A reference group is†an an actual or imaginary individual or group conceived of having significant relevance upon an individuals evaluations, aspirations or behaviour†. (Lessig Park1978) In terms of marketing, reference groups are relevant as they can provide important social cues that give insight into particular behavioral trends and associations with buying behavior. These cues extend to form an influence that is termed as ‘social power. Types of social power include information power, referent power, referent power, legitimate power, expert power, reward power and coercive power. Diet coke marketing utilizes the concept of social power in its new campaign using the referent power model. Referent power is the social power of a reference group that motivates a consumer to aspire to emulate the same behavioural patterns portrayed by the individual or group. This also leads to influencing the consumers purchase decisions. (Solomon 2008) 3.2 The Diet Coke Rebellion Diet coke has partnered with Company, a leading womens publication as part of its ‘Hello you campaign to motivate young women to join a rebellion against the pressures they face in a modern world. Company has a readership of 574,000 within the target segment. (NRS 2009) This partnership widens Diet cokes marketing to reach its target audience more effectively. The first issue of the ‘Rebel issue as it is called premiered in May and was designed exclusively keeping the target segments interests in mind. To maintain the campaigns visibility, two more issues were released in July and October. The magazine focused on topics of particular interest to women such as celebrity gossip, beauty tips, fashion etc with the rebel touch. This campaign was also supported by extensive online marketing through the cokezone website as well as getlippy.com. The campaign was designed as a follow-up to the Duffy advert encouraging independent women to break free of all the pressures they faced and to rebel against prejudices present in the modern day world in a positive manner. 3.3 The referent effect on Diet coke target market. Particular reference groups tend to have identifiable characteristics and unique forms of symbolic purchasing behavior, market segmentation in terms of such group characteristics as degree of exclusivity and formality is a useful means of pinpointing appropriate segment (Leigh et al 1992).Therefore the referent power of Diet Cokes target segment is further simplified as common behavioural characteristics are present in their target- female consumers. The cover story was the new face of Diet coke, Duffy the singing sensation and her rebellious ways helping women to identify with her as person more than a celebrity. Furthermore, the magazine established a common ground for the Diet cokes target segment to relate to their rebellious side. Diet coke thus engaged directly with its target audience reflecting its link with their lives with this tie-up. This encourages their consumers to relate to and emulate characteristics of the referent group- the modern women who wants to break free and be themselves. 3.4 Evaluation: In terms of referent power, the tie-up with Company magazine was an ideal choice. High readership of the magazine within Diet Cokes target segment would add to the success of this campaign. Diet cokes efforts to communicate it with its core target consumers will work provided that the PR activities support the marketing. Diet Coke has added value to its image with this partnership appealing to the hedonic side of young women. The cover story with Duffy is an excellent source of referent power especially with her star status as an award winning singer. 4. Motivation Involvement 4.1 Involvement Involvement is the degree of influence that a brand has over a consumer and how it motivates them to form a strong bond with the brand. It can be either cognitive or physical and the factors that affect it differ from one consumer to the other. The degree of involvement i.e. high or low, will determine the motivational drive of a consumer to connect with a brand and its marketing activities. It can be broadly classified into three classifications; Product Involvement, Message- Response Involvement, Purchase Situation Involvement. (Solomon 2008) Message- Response Involvement† refers to the consumers interest in processing marketing communications.† (Solomon: p168) It is also known as advertising involvement. Marketers try to involve consumers to participate in the exchange of marketing information and publicity through various media outlets utilizing this model of involvement. To this effect, they experiment with ways to increase consumer involvement by testing various approaches such as contests, reward schemes and so on. To appeal to the growing number of mobile phone users, marketers use mobile phones as a tool to get them to participate in the advertisement. This method of marketing is known as interactive mobile marketing. The content and method of advertising ranges from the simple text message format to a graphic website interface that consumers can access through internet on their mobile devices. Diet coke has utilized the message-response type of involvement through the use of interactive mobile marketing in its ‘Silver Room campaign. 4.2 Diet coke campaign- Silver Room The ‘Silver Room is an interactive mobile marketing campaign that was designed exclusively for Diet Cokes target segment of female consumers in the age group 16-24. Consumers logging onto the mobile website had access to content such as celebrity news, gossip, fashion, music, films, interactive games and more on their mobile phones. This campaign sought to involve the younger, tech-savvy female generation to connect with a brand whilst offering them content of value to them. The ‘diet Coke Silver Room is fronted by Australian singer Gabriella Cilmi, who is young and fits in well with the target audience.The campaigns content tries to appeal to young females who sought hedonic value in brands. It featured content and promotions born out of several key partnerships such as celebrity news from Heat magazine, fashion tips from Get Lippy, music with singer Gabriella Cilmi, film updates with Fox and Paramount, as well as environmental content from Green Thing. The highlight of its content was the Music Mobcast , a 2 minute voice call that covered music news and information in Gabriella Cilmis voice. The content is updated every three weeks. To access the ‘Mobcast consumers were asked to log onto the site, enter their number and receive a ‘Mobcast call. 4.3 Enhancing the level of Involvement : As Solomon (2008) suggests, marketers must enhance a consumers involvement in the marketing activity by using certain techniques such as appealing to hedonic needs, providing interesting stimuli, including celebrity endorsements or by building a personal relationship with the consumer. 4.4 Evaluation: The silver room campaign by Diet Coke has satisfied all the criteria with respect to enhancing the level of involvement of its target market. It appealed to the hedonic side of its young female consumers by its varied and value-added content. They also partnered with well known brands. The campaign prominently featured Gabriella Cilmi, a well-known female Australian singer who added value being a celebrity that young woman could relate to. This also adds to the image that Diet coke has built around music. Diet coke has also created a forum for their consumers to interact with each other and share their opinion as well as personal experiences thereby building a relationship with the consumers indirectly. The success of this campaign is yet to be seen as it was launched recently. Recommendations: Diet coke is one of the worlds top five best sellers in the non-alcoholic sparkling beverage sector. However, a news story published in the Financial Times has reported that the UK sales of Diet coke have fallen sharply despite their big budget advertising spend to reposition its offering to a female market(2009). It is recommended that Diet Coke must tackle a few issues that could be the problem behind this. A quick look at the figures comparing the number of unique visitors to cokezone- the UK website and dietcoke.com-its American counterpart has painted a dismal picture. It has been found that site traffic in to the cokezone website was considerably lesser than its American counterpart (refer appendix 2). It is recommended that an online portal designed for women in UK should be started to engage Diet cokes core consumer target. This would help them to relate better to the brands marketing activities. It would gradually enhance the involvement of the target market with the product. It is also recommended that brand should connect more personally with the consumer with the help of direct sales promotions, events for women. Diet coke in the US provides consumers with value added functions like cook shows, celebrity events on a regular basis on its website. It is recommended that a similar innovative campaign should be run in UK particularly appealing to the women here. An extension of the Silver room would be in the best interests of the brand. It has been noted in my research that silverroom.co.uk and dietcoke.co.uk still remains unofficial and unused. It is recommended that Diet Coke in UK must go beyond regular advertising and create another phenomenon like the ‘hunk advertisement. Conclusion: Coca-Cola is a global behemoth and the largest beverage company in the world (Interbrand 2009). This report has been directed towards analyzing and evaluating the aspects of consumer behaviour in relation to marketing. The report has scrutinized data with regard to Diet Coke, its main competitors such as Diet Pepsi, marketing activities and its response. Diet Coke spends extensively on its marketing and has created many a loyal fan amongst its consumer base worldwide. The new marketing strategy is sound but requires higher brand involvement from its chosen target consumers. Females consumers today are not entirely stereotypical, evolve continuously and not all women are lured by the idea of a rebellion. Diet Coke has to work on reworking its current marketing activities and attempt to connect to consumers more personally.